In the digital age, businesses are constantly seeking ways to expand their reach and engage with potential customers. However, marketers must be cautious about how they acquire and use customer contact lists. Obtaining and using contact information without proper consent can not only damage a brand’s reputation but also lead to severe legal consequences, including criminal prosecution in some jurisdictions. Understanding Consent in Marketing Consent is a fundamental principle in data protection and privacy laws worldwide. It ensures that individuals have control over how their personal information is collected, stored, and used. Many jurisdictions require businesses to obtain explicit consent from individuals before sending them marketing communications. This applies to emails, SMS, WhatsApp messages, and other digital marketing channels. Failing to obtain consent can lead to violations of laws such as: The General Data Protection Regulation (GDPR) in the European Union – Require...